The relationship between verbal attitudes and overt behavior was examined in the context of Rokeach's theory. Besides attitudinal variables, social normative beliefs (NBs) and habit (H) were taken into account for prediction of behavior. A questionnaire was administered to 207 freshmen. Attitude-toward-situation (A
S) was a better predictor of behavior than attitude-toward-object (A
O). Contrary to the theory, a weighted average of A
O and A
S (A
OA
S) did not increase the accuracy of prediction beyond A
O and A
S considered separately. Influence of H was conspicuous, while influence of NBs was weak. The relationship of behavior to predictors was somewhat different from that of behavioral intention (BI); especially H did not predict BI.
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