Average length of company life tends to be shorter due to the fast social structural change. This suggests that companies are not able to survive in case that they don't adapt to changing management environment. A case of the company even in such environment that succeeds in the second innovative start-up from the first start-up by the flexible management strategy is studied. The company was nearly put out of business at its maturity stage in the life-cycle because of external environment change such as easing of regulations, internal environment change such as business succession and market change that the products had not met customers' needs. The company must have created a new business as its second innovative start-up. The innovations for the company are to build distribution channel and expand business domain. This paper deals with the distribution strategy and business domain expansion strategy which evolves and develops companies.
The present study is to examine the solution of the social task from the phase of establishment. Concretely, it aims to examine the business model through cooperate with the handicapped person about Siitake cultivation business in the local area in Kochi Prefecture.
Historically, Japanese ceramic capacitor suppliers such as Murata or TDK have built their competitiveness by getting technical coordination opportunities with some final assemblers. This finding may provide new understandings about customer-supplier relationships in standard component industry.
To study the business direction and the way of management for future, while taking a chemical company producing electronics components as an example, as well as reviewing the economic environment surrounding Japanese material industry.